1 Before you develop your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps.
2 Your app should be engaging and useful, and make the most of the features unique to iOS.
3 Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
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@n0lb00: Common App Rejections - App Store - Apple Developer http://t.co/yEglLV63On 앱이 거부되는 이유와 순위를 간략히 모아놓은 곳

@hananplaza: 애플에 어플 등록시 허걱~~ 거절된 경험이 있으신 분들.. 회사가 그 사유를 비율로 발표. 미리 준비해서 당황하는 일이 없도록..참고.. https://t.co/he5pyLsHIB