1 Over the past several years, e-commerce startup Mulu has built a backend technology that allows publishers to instantly embed shoppable items in the..
2 Doing so subscribes you to a feed of content from publications in each of those verticals: If you follow Gadgets, for instance, you’ll see content f..
3 So for instance, you can check out Wired’s article “Here’s The Gear We Couldn’t Live Without” and buy those gadgets directly from the app.