1 As Nielsen continues to work closely with Twitter to track tweets about TV shows; Twitter continues to explore ways of using its platform to market ..
2 Similarly, ZenithOptimedia has put a much stronger emphasis on Internet spend, which it says was just over 18% of ad spend in 2012 and will rise to ..
3 Today, Nielsen released its latest quarter ad figures that show that while TV remains the very biggest of all mediums for ads, Internet ad spend con..