1 Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decad..
2 Gamified experiences must add real value to the user's experience, or they will fail to take hold: The right gamification tactics can be used to hel..
3 The classic and most well-known example in the mobile context is Foursquare: Early in its history, Foursquare spurred user acquisition and engagemen..