1 First, because each issue is filled with a story of one single brand, from cover to cover, B faced a need for elements that keep its audience fascin..
2 Second, because B is ad-free, the publication became more of a book form and thus felt necessity of a set of visual elements to indicate beginning, ..
3 Lastly, because B pursued to provided easy-to-read contents for public audience, as well as brand managers and marketers, it faced challenges in fin..