1 Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks.
2 Marketers should consider tailoring their content and PR efforts to better fit the media's needs -- attracting and sharing more viral content yourse..
3 Marketers should start experimenting with sharing and promoting content on Tumblr -- but be wary of a potential Tumblr community backlash.