1 Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency.
2 However Bing’s volume is still dwarfed by Google, the default search engine on iPad, iPhone and Android devices.
3 The Search Agency’s Quarterly State of Paid Search , released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%.