1 We’ve frequently heard from marketers that you’d like to be able to target your Promoted Products campaigns by gender.
2 Despite these factors, we believe there’s value to having more contextual signals, including gender, so that messages reach the most relevant audien..
3 These signals have proven effective in inferring gender, so starting today, we are making gender targeting available to all marketers.
트위터 반응

@5wlim: Twitter의 프로모션상품에서 성별타겟팅이 가능해졌다고. 놀라운 건 유저들은 Twitter에 성별을 입력하지 않는다는 점. 단지 유저프로필, 팔로워 정보 등을 기반으로 판별하는데 90%의 정확도라고. http://t.co/Uozoz2iU