1 No one can argue that marketers aren’t using mobile: Mobile spending has passed both email and social media, and it’s expected to reach $8.2 billion..
2 InsightExpress’s Joy Liuzzo agrees that mobile campaigns should be viewed within the context of the larger marketing initiatives.
3 Further, we should celebrate successes at Moments of Trust and mitigate when a bad experience like the one with the Lexus salesman drags down our cu..