1 This is the first in a series of 8 articles on checkout usability that combine findings from our checkout usability research from 2011, and our 2012..
2 In short: while restyling and renaming “Apply” buttons within a form can somewhat lessen the problem, it doesn’t fully alleviate it.
3 The test subjects never mistook this button for being the proceed button (problem 2), but in some cases it wasn’t clicked even though the user chang..