1 Editor’s note: Mitchell Weisman is CEO at global marketing and digital advertising company LifeStreet Media .
2 However, if you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
3 You make $3 in profit from the “high value” customer and $1 in profit from the “low value customer.” Both sets of customers are profitable, so pursu..