1 “Up until now, we’ve thought a lot about influence in terms of how big someone’s microphone is,” NYU Professor of Business Sinan Aral, tells TechCru..
2 Most importantly, all messages were randomized, so he was able to test whether a message itself led to downloading the app, not because a user knew ..
3 Furthermore, messages must be randomly sent to followers, otherwise we have no idea whether users would have taken an action if they had seen the up..