1 In the wake of Facebook introducing mobile-only buys on the site this month, the company’s ad partners cite strong early demand for the new ad optio..
2 Lucy Jacobs, COO of Facebook ad firm Spruce Media, said the company has been encouraged by the high click-rates in testing of mobile ads so far, wit..
3 Nanigan’s Dean, for instance, pointed out that people who click on app ads in mobile don’t end up installing the app as often as they do on the desk..